Jolanta Stanienda, PhD

Employee of the Cracow University of Economics in the Department of Risk and Insurance Management. A researcher in a team undertaking the nodal issue titled “Models for the creation and distribution of public goods and services” in the Regional Excellence Initiative project at the Cracow University of Economics titled “Social and economic consequences of the Fourth Industrial Revolution”.

Research interests

social capital in the conditions of the fourth industrial revolution, economy and social entrepreneurship, marketing, marketing research, development of enterprises and the region

Scientific achievements source.

Additional activity

Cooperation with business practice: developing a strategy for launching an innovative product on the market under the MARR project: “Knowledge, practice, cooperation – the key to business success”. Participation in the preparation of an expertise for the Monitoring Committee of the ROP of the Lesser Poland Voivodship for the years 2014-2020: “Integrated model operational city of a smart city – recommendations for implementation in medium-sized cities in Lesser Poland”.

Expert of the National Center for Research and Development. Participation in the projects: Ministry of Science and Higher Education “Dialogue”, NCBR, Visegrad University Studies Grants, Polish-American Freedom Foundation “UTW for community”, Regional Initiative of Excellence.

Keywords in academic background:  social capital, social entrepreneurship, marketing, development, enterprise, region.

ORCID: 0000-0002-9219-9461